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Major Label's Marketing Techniques Used To Break Artists | Chat With Virgin EMI Senior Marketer

Want to know how Major Labels are promoting artists?

In this episode, Maddy and Alex discussed the different marketing techniques major labels use to break artists with Liberty Wilson who is Senior Marketing at Virgin EMI.

We look at how marketing has changed for artists over time, and how social media is playing a crucial part when marketing in the music industry, all while opening up an endless amount of possibilities for musicians today

Talking about Mute(indie label) and the tasks she had in the label: 5:14
18:50 things done with a new signed artist
21:10 guidance for artists with their content
25:00 the importance of a narrative /an artists content / the image an artist portrays through his social media in his non-music content

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